As an association of maple syrup producers’ unions
We defend and promote our members’ economic, social, and moral interests.
As a marketing office
We implement the joint plan and coordinate the production and marketing of maple syrup and maple water.
Foster maple syrup producers’ pride, growth, and prosperity.
We promote the group’s interests through collective action while at the same time respecting the decisions made by our members and democracy in the organization.
We use and manage our resources in an optimal manner in striving to achieve results that make a difference for the organization and its members.
We act with transparency, fairness, integrity, ethics, impartiality, and respect for rules.
We pursue excellence, support creativity and leadership, and promote flexibility and the ability to innovate and think outside the box.
We acknowledge each individual and recognize their contribution.